Photographic hunting is the next card Tanzania is ready to play to attract tourists' attention, luring them to one of the most competitive tourism destinations in Africa. The Tanzania Tourism Board is set to ensure that the tourism sector in the country delivers the best and becomes the best globally. The second highest raking foreign exchange earner in the country after minerals is tourism.
Plans are underway to ensure the strategy is tackled effectively. The new strategy will pay off with Tanzania boasting of a bevy of diversity in culture, geographic landscapes, and food among other aspects. The aim is to capture tourists’ attention to what they love and would want to experience. It would be an effective measure to meet the market’s demand directly and with maximum satisfaction.
With the plan, Tanzania hopes to bring in more revenue to sustain the country's economy, and fund other developments that are taking over in the country. This goal will help the tourism board understand the market and what customary changes need to be made in order to be more relevant and appealing to the audience. The country has been marketing and branding their tourism sector to revive the spark that once was.
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